Digital marketing firm Mission Group mulls higher £32.3m takeover offer from Brave Bison

Takeover bid: Brave Bison owns the Social Chain agency founded by Dragons’ Den star Steven Bartlett (pictured)

Digital marketing firm Mission Group has said it is considering a higher £32.3million takeover approach from a rival.

Brave Bison, which owns the Social Chain agency founded by Dragons’ Den star Steven Bartlett, said on Monday it had put forward an increased possible bid worth around 35.1p per Mission share on May 25 after its first approach was rejected.

It is an increase on Brave Bison’s initial potential all-stock offer, which was worth around 29p a share, valuing fellow Aim-listed rival Mission Group at about £27million.

But Mission Group said the latest takeover tilt may still be inadequate.

Brave Bison has until June 9 to make a firm offer for Mission Group or walk away. Mission Group shares soared 14.3 per cent and Brave Bison’s were unchanged.

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