A new serum that promises to brighten the face with a natural glow and leave skin looking years younger is making waves across Australia just hours after launching.
Developed by homegrown skincare brand Alya Skin, a single pump of ‘Supercharged Vitamin C Serum‘ claims to leave the complexion ‘soft, smooth and supple’ thanks to powerful anti-ageing ingredients like Kakadu plum and hyaluronic acid.
The $39.99 serum – which can be ordered on the brand’s website or picked up in Priceline stores Australia-wide – attracted an enormous waitlist of 56,000 people before hitting the market early Thursday morning.
It’s the latest creation from Alya Skin co-founders Manny Barbas and James Hachem, both 25, who famously made $7million in their first 14 months of trading with a $49.99 pink clay mask that was dubbed the ‘world’s best clay product’ in 2019.
Scroll down for video
Australian skincare brand Alya Skin’s latest product, the ‘Supercharged Vitamin C Serum’ (pictured), promises to brighten the face and leave skin looking years younger
An influencer compares her face before (left) and after (right) applying Alya Skin’s new vitamin C serum – her skin looks clearer with tighter pores and reduced oiliness after application
The best friends turned business partners capitalised on the success of their spot-clearing mask by formulating a matching exfoliator and moisturiser that tighten pores and soothe breakouts – products that now sell once every 22 seconds.
This top-selling trio was later joined by a foaming micellar cleansing water and now, the vitamin-infused face serum.
‘VIP’ customers who have ordered from the brand more than three times were given a pre-sale link ahead of the launch, where they quickly snapped up $50,000 worth of the product.
Applying just one drop to cleansed skin morning and night is said to tighten pores, reduce oiliness and wind the clock back on wrinkles, thanks to ingredients which have been shown to stimulate the production of collagen.
Collagen is linked to a slew of health benefits including reduced wrinkles, stronger bones, brighter skin and smoother movement of joints, with a booming industry built on its back over the past five years.
Manny Barbas (right) and James Hachem (left) made a staggering $7million in their first 14 months of trading with their Australian pink clay mask that calms acne and inflamed skin
Alya’s Australian pink clay mask (pictured) made the young business partners a staggering $7million in their first 14 months of trading between 2018 and 2019
Benefits of Alya’s new Vitamin C Serum
The new serum claims to:
– Make skin soft, smooth and supple
– Brighten tone and enhance skin’s natural glow
– Protect skin from environmental toxins which accelerate fine lines
– Improve collagen production, making skin look younger
The global collagen market is projected to generate more than $1billion (AUD) by 2026, a research report from Global Market Insights reveals.
Bloggers and beauty experts are raving about the serum on Instagram, with some even claiming it has given them the confidence to go make-up free.
Gold Coast makeup artist Jasmine Lei said she ‘couldn’t be happier’ with the results after just a few days of using it.
Another ‘micro-influencer’ from Sydney called it a ‘game-changer’ and said it has ‘done wonders’ for her skin.
Micro-influencers are people who have between 1,000 and 100,000 followers on social media.
They typically focus on a specific niche – like beauty, fitness or fashion – and are regarded as unofficial experts in their respective fields.
It appears these women were gifted the serum free of charge ahead of Thursday’s launch to promote the product online.
An independent cosmetics reviewer from Nylon magazine also shared positive results, saying she woke up to ‘bright and healthy’ skin ‘without redness’ after applying the serum at night.
‘It felt like magic,’ she added.
Bloggers and beauty experts are already raving about the serum on Instagram
Speaking to Daily Mail Australia in 2019, Alya Skin’s co-founders revealed their ambitious goals for their fledgling brand.
‘Expanding our Australian skincare line to 10-15 products globally is what we have dreamed of and that continues to be our main focus,’ Mr Hachem said.
The inspiration came after Mr Barbas noticed scores of pink face masks ‘trending’ on social media, much like teeth whitening kits had done the year before, and decided this was the market to be involved in.
The duo spent seven months perfecting the formula – which contains aloe vera and pomegranate to calm acne-related inflammation and witch hazel to heal skin faster – before they sent the mask to 1,000 influencers, as they appear to have done with their latest product.
Alya Skin uses ‘micro-influencers’ – people who have between 1,000 and 100,000 followers on social media – to promote is products
The mask contains aloe vera and pomegranate to calm acne-related inflammation and witch hazel to heal skin faster (pictured: a before and after customer transformation)
‘Influencers were vital during the launch phase of our brand,’ Mr Barbas said.
‘We used nano and micro influencers, sending out to approximately 500 a week.
‘Never underestimate the power of those with less than 5,000 followers. These days it’s not all about large paid influencers.’
Alya Skin’s remarkable success stands testament to this claim, with Mr Barbas and Mr Hachem on track to make $20million by the end of 2020.
Source: Daily Mail Australia | World News