Billie Faiers sent temperatures soaring on Friday as she posed up a storm for her hot new swimwear line for George at Asda.
The former TOWIE star, 34, looked nothing short of sensational as she wore a gold swimsuit and a mesh cover up.
She opted to further accessorise the look with a pair of stylish black shades and styled her blonde locks back in a slick wet hairstyle.
The mother-of-three was also joined on the photoshoot by her mum Suzie, 54, for moral support.
In one snap, the proud mum can be seen embracing her daughter with a hug as she cut a chic figure in a vertically striped bandeau dress.
Billie Faiers sent temperatures soaring on Friday as she posed up a storm in a gold bikini and mesh cover up for her hot new swimwear line with George at Asda
The former TOWIE star, 34, (R) was also joined on the photoshoot by her mum Suzie, 54, (L) for moral support, who chic figure in a vertically striped bandeau dress
Billie’s new range with Asda marks her first swimwear collection with the brand after a series of successful childrenswear and womenswear ranges with the retailer.
It comes after Billie cut a glamorous figure alongside her mother and grandmother in October last year for the launch of her George at Asda clothing line.
The blonde bombshell was joined by her mother, grandmother, and friends as they arrived to support the star at the launch at The Ivy in Victoria, London.
Billie wowed as she put on a leggy display in a little black dress and oversized blazer with silver cuffs from her collection.
Billie appeared to be in great spirits as she smiled for photos and matched the sparkly detailing on her jacket with some long silver diamanté earrings.
The star’s new range with Asda marked her first womenswear collection with the brand.
Completing the look with some black wavy strappy heels, Billie scraped her blonde locks back in a slick back ponytail while she held hands with her grandmother for the snaps.
As three generations of Faiers stood together in the pictures, it became clear where the star gets her gorgeous looks from.
Billie opted to further accessorise the look with a pair of stylish black shades and styled her blonde locks in a slick wet hairstyle as she struck up a pose for the cameras
Billie’s new range with Asda marks her first swimwear collection with the brand after a series of successful childrenswear and womenswear ranges with the retailer
Billie’s mum Suzie, looked incredible as she showed off her ageless beauty in a ruched charcoal grey dress.
The reality star’s mum looked positively radiant in the snaps as she beamed from ear to ear while her voluminous curls framed her face.
Billie and her mother almost looked like sister’s as they stood side by side, both donning their designer bags.
Billie was joined by a host of recognisable guests for the launch including Capital radio presenter Rio Fredrika.
The collection landed in stores and become available online on October 27 offering a range of affordable styles for the new season.
It features a range of pieces from figure-hugging fine knit dresses to chic co-ords and loungewear with each piece designed to inspire confidence in women.
Discussing her new collection, Billie said: ‘I’ve really enjoyed working with the team on childrenswear for the last 5 years and excited that we can build on its success to launch into womenswear and continue the journey with the George brand.
‘I love the design process and have made sure the styles are flattering and comfortable to wear, alongside being affordable and accessible for everyone.
It comes after Billie cut a glamorous figure alongside her mother (L) and grandmother (R) at The Ivy in October last year for the launch of her womenswear clothing line with George at Asda
‘They will be your go to pieces for the season and I have the full collection in my wardrobe!’
Buying Director from George at Asda, Glenda Hansford also added: ‘We are incredibly excited to launch this new womenswear line with Billie.
‘We have thoroughly enjoyed working with her on the successful childrenswear collaboration and the transition into womenswear is the perfect fit for our customer.
‘Her sense of style and dedication to making fashion accessible and affordable to everyone, perfectly aligns with our values. We look forward to seeing our partnership continue to flourish into a new category.’
Taking to Instagram to share the exciting news, Billie announced: ‘It’s official!!!! ✨
‘I am so excited to announce that I have designed a ladieswear range exclusively for @goergeatasda & it’s launching on Friday 27th October!
‘Keep your eyes peeled for more sneak peeks today. Thanks so much to everyone for all of your support over the past 5 years with the childrenswear range, I’m so grateful and I can’t wait to see what you think of the women’s collection’.
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