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Best Black Friday fashion and jewellery deals 2020 OLD


ver the last six months, our fashion habits have undergone seismic shifts.

Instead of parading our best smart casual purchases through the office and saving our snazzy Saturday best for nights out on the town, our 2020 rotation has consisted of a steady, comfortable stream of pyjamas, loungewear and perhaps the odd bit of fitness kit thrown in.

But no more. With Christmas almost here and New Year shortly after, there’s no better time for a sartorial overhaul and a seasonal reset.

If you, like Carrie Bradshaw, like your money where you can see it – in your wardrobe – then you won’t want to miss the incredible fashion, shoes and accessories deals this Black Friday.

Brace for some jaw-dropping offers with prices plunging as low as some necklines as retailers compete to shift stock ahead of the holiday season. Whether you want to pick up a new party dress, feed your high heel addiction or just pick up a shiny new trinket, our extensive roundup of the best sales has you covered, in every sense.

With Black Friday taking place on November 7 this year and Cyber Monday falling on November 30, it’s also the perfect time to shop for Christmas gifts as well as sports kit to help you keep those New Year resolutions.

While we wait for the firing gun, we’re treating you to a little sales preview so you can get your retail therapy fix now.

In honour of the seasonal shopping bonanza, you can finally treat yourself to those items that have been sitting in your wish list at a fraction of the cost.

Think of it as you doing your bit to support the economy and helping struggling retailers while also bagging a wardrobe full of chic, new garments at the same time. Now that’s what we call that a win-win.

No matter your plans – staycationing, beach trips, city breaks or simply date nights with your partner, friends, family or loved ones, there’s a brand new ensemble with your name on it, from the more practical to the outrageously pretty.

We’ve searched high and low for the best fashion deals to shop right now so you can invest in statement and staple items with real bang for your buck.

Hit the shops – digitally, of course – now.


From November 24, Nike will be offering 25 per cent off everything. Snap up your athleisurewear while you can. 

( Nike )


The Black Friday sale has already begun over at Net-A-Porter where there is up to 50 per cent off.


( Selfridges )

Wolf & Badger 

There is up to 50 per cent off selected styles from November 23 to 30 on the independent designers featured at Wolf & Badger. Take an extra 10 per cent off everything with the code BF2020 at checkout.

Bella Freud

London favourite Bella Freud is offering 25 per cent off everything in her eponymous brand. 


There are just 24 hours remaining on END’s 20 per cent off everything offer. Simply enter the code ‘EARLY’ at the checkout to redeem. 


Invest in a whole new wardrobe this Black Friday with the help of Topshop’s up to 50 per cent off everything sale. It will run from November 25 to 29 with a Cyber Monday offer to be revealed at a later date.


This Black Friday, AllSaints is offering 30 per cent off everything. The deal kicks off from November 16 for two weeks and includes shearling biker jackets, blazers, coats, boots, knits and so much more.

( AllSaints )


From Thursday, November 26, you can expect huge reductions across 850 of the best brands on ASOS.


From Black Friday itself to November 30, there is 30 per cent off at Monsoon.


The high street stalwart of minimalism is offering 30 per cent off selected pieces across the Black Friday weekend, an opportune chance to stock up on basics, if you ask us. 

Charles Tyrwhitt

Buy online from Charles Tyrwhitt for beautifully tailored men’s shirts, suits, shoes, and accessories. Shop today for up to 50 per cent off formal and casual shirts as well as a whole host of other menswear staples.

Chite Lingerie

Chite is offering free embroidery on all of its iconic Lover Knickers and Bralettes, as well as Black Friday discounts on core, timelines, and wearable capsule collections, which are handcrafted in Italy by independent female artisans. The offer is running until Monday.

Karen Millen

Shop Karen Millen with up to 70 per cent off the entire site. The deal runs from November 20 to 29.

( Karen Millen )


From November 20 to Cyber Monday, there will be up to 70 per cent off Coast.


20 per cent discount on Friday 27th November online and a 50 per cent discount on selected cashmere from Friday to Sunday.

Marc Cain

50 per cent off their Outlet stock from Thursday 26th to Sunday 29th November and 30 per cent off their first autumn/winter drop from Friday 27th to Sunday 29th November.

J Brand Jeans 

The best jeans in the world are 40 per cent off in honour of Black Friday when you use the code ‘FRIDAY40.’

Réalisation Par

Fashion girl fave Réalisation Par is offering 25 per cent off its entire collection with the code ‘GRATITUDE.’


Shopping with up to 60 per cent, for 24hrs on Black Friday, Joules will be planting a tree for every transaction (instore or online) with the Woodland Trust! The British brand is also offering an extra 30 per cent off best-loved Joules items.


There is 70 per cent off the entire Warehouse site from November 20 to Cyber Monday.

( Warehouse )


Revamp your wardrobe with 70 per cent off Oasis from November 20 to 30.


Cult hosiery brand Heist, which successfully expanded into underwear this year, has launched its Black Friday sale from 24th-29th November with 25 per cent off sitewide.

Boux Avenue 

Lingerie favourite Boux Avenue is offering 20 per cent off sitewide in honour of this year’s Black Friday. 

Amazon Fashion

Customers can get 10 per cent off a selection of Amazon Fashion pieces with the code ‘EXTRA10.’

Nasty Gal

Nasty Gal is offering 60 per cent off *everything* on its site.

Dr. Martens

( Dr. Martens )


Step up your footwear game with Dune that is offering up to 40 per cent off everything from November 23 to December 6.

( Dune )


Rihanna owned Fenty is slashing its prices by 50 per cent. Get it or regret it. 

The Outnet

The Outnet is offering 25 per cent off its designer discounts until December 1, just add the promo code BLACKFRIDAY at checkout.

T.M. Lewin

If it’s been nothing but loungewear for the last few months, your wardrobe or that of the man in your life could be overdue for a complete overhaul. T.M.Lewin is here to help. There will be 40 per cent off full-price items and an even further 20 per cent off sale. The deal begin on November 19 2020.


Japanese retailer Uniqlo is offering special price reductions across some of Uniqlo’s most iconic items, including all of its down pieces (£30 off) and cashmere jumpers (£20 off.) For every two men’s or women’s HEATTECH products bought on any Tuesday in December, Uniqlo will donate a third one to Centrepoint, one of Uniqlo UK’s charity partners , to share the gift of warmth to those who need it the most this winter.

( Uniqlo )

Phase Eight 

Phase Eight has slashed the prices of its dresses and winter warmers by 50 per cent and everything else by 25 per cent. 


At both Figleaves and Very, you will be able to shop the iconic Spanx shapewear at a fraction of the cost. From underwear to outerwear, there will be 20 to 25 per cent off at Very and up to 70 per cent off shapewear over at Figleaves.

( Spanx )

les girls les boys

For one whole month, there is 15 per cent off at les girls les boys.

Needle & Thread 

( Needle + Thread )


Launching November 23, there will be 50 per cent off everything online at Gap.


The party favourite is offering 20 per cent off when you spend £375 and under, 25 per cent off when you spend under £375 and £750 and 30 per cent off when you spend more than £750. 

Edeline Lee

Edeline Lee is offering 30 per cent off archival pieces with the code ARCHIVALSALE at the checkout.


The fashion brand that launched to much applause only last year is offering 30 per cent off selected pieces as part of its Black friday sales. Shop through the link below, and enter the code: BLACKFRIDAY30 at the checkout to claim your discount.

( Palones )

Anine Bing 

The annual sale is kicking off in late November at Anine Bing where there is up to 70 per cent off. You can shop the brand’s collection of staple pieces beloved by Meghan Markle and Rosie Huntington-Whiteley.

( Anine Bing )

Le Chameau

Planning a staycation once lockdown is through? Le Chameau is a must-visit for all your wellie needs. This Black Friday, there is a 40 per cent discount on the brand’s best selling styles like the Vierzon Jersey Lined Boots and Prestige collection.


Cult LA-born label Reformation will be offering a 30 per cent discount site wide. The deal extends to dresses, denim, jumpers and coats.

( Reformation )

Pretty Ballerinas

Elevate your footwear collection with 20 per cent off all styles except for the classics at Pretty Ballerinas from November 23 to 29.

Brooks Running

Running specialists Brooks is donating 10 per cent of its sales over the Cyber weekend to parkrun – known for its inclusive events that encourage people of all ages and abilities to pound the pavements.

Le Redoute

Bringing a touch of French chic to your life, La Redoute is offering up to 40 per cent off everything from November 12 to December 1.

( La Redoute )


Upgrade your lingerie collection with the help of Figleaves where this Black Friday, there will be comfortable pieces from just £7, 25 per cent off new season styles and the brand’s best-sellers that includes major players like Calvin Klein, Freya and Uggs. The retailer’s hero Smoothing bras are down 70 per cent and cost from just £18.

Made Wright London

We have all spent more time in our pjs than ever over the last few months so invest in your collection with the soft and sustainable iterations from Made Wright that have the personalised touch. There will be 20 per cent off from November 27 to 30 where 10 per cent will be donated to Women’s Aid to raise money for women and children experiencing domestic abuse. Prices begin at £38.


From November 19 to 30, this clothing and accessory label will be hosting its best ever Black Friday sale ever with up to 50 per cent off.

( Accessorize )


There is up to 60 per cent off everything at Blacks to get all your outdoor adventuring needs sorted.


Get your outdoor gear for the whole family sorted with Millets and its up to 60 percent off everything sale.

Ernest Leoty

Ernest Leoty is offering up to 70 per cent off selected styles on its range of chic active and loungewear from November 23 to 30.

( Ernest Leoty )


Samantha Cameron’s fashion label Cefinn will be discounting its fashion wares with 20 per cent off selected styles from November 23 to 30.


The royal family favourite accessories label DeMellier will be treating customers to 20 per cent off sitewide from November 27. For early access to the sale – November 20 to 22 – enter the code EARLY20 at checkout.

( DeMellier )


Lindex is offering 25 per cent off everything on Black Friday and Cyber Monday. 


Superdry is curating a series of 22 looks, dropping across 11 days, as part of its Black Friday offer. There will also be a bonus drop on Cyber Monday where customers can buy a gift card with 10 per cent off.

John Lewis & Partners 

The great British retailer is offering 30 per cent off selected items. Our stand-outs? The AllSaints Balfern Leather Biker Jacket and the Superga Flatforms which we’ll be adding to our baskets quicker than you could say ‘2021.’

Black Friday Jewellery deals


There will be 25 per cent off site wide at Muru with every single product included. You will even be able to get the latest personalised collection. Enter the code BLACKFRIDAY from November 24 to December 1 to make the most of the offer. The brand has also teamed up with Treesisters to plant 1 tree for every order placed throughout Cyber week.  Our highlights include the Athena Necklace For Female Empowerment (was: £75, now: £56. 25), Padlock Necklace For Love (was: £55, now: £41.25) Sun Hoops For Life & Vitality (was: £55, now: £41).

Thomas Sabo

Up to 60 per cent off, from November 22nd to November 30th.

NUE Hoops

Funky mix-and-match earring and charm bran NUE Hoops is offering 20 per cent off everything, meaning there’s no reason not to up your earring game. 

( NUE Hoops )

Edge of Ember 

Fresh from its first ever collaboration – on the Cosmos Collection with influencer inthefrow – Edge of Ember is giving you the chance to shop it with 15 per cent off. There is 25 per cent off the core collection too. The brand has also partnered up with Climate Care to offset its carbon footprint tenfold. The deal will run from November 23 to November 30.

( Edge of Ember )


Annoushka is rebranding Black Friday as Gold Week where the luxury jewellery label is offering 20 per cent off everything for 11 whole days of sales.

( Annoushka )

Astrid & Miyu

At Instagram-favourite jewellery label Astrid & Miyu, there will be 25 per cent off all products from November 24 until 9am on December 2. The brand is also partnering up with The Baytree Centre who do worthwhile work for Brixton-based women and girls. On November 28 and 29 November, A&M will be donating £1 from every order.  

Tada & Toy

There is 10 per cent off all products at this jewellery label from November 25 and up to 75 per cent off on Black Friday itself with new styles constantly added.

( Tada & Toy )

Lark & Berry 

For one whole week over at fine jewellery Lark & Berry, there is up to 50 per cent off.

Monica Vinader

On all items, there is 25 per cent off at Monica Vinader from November 20 to December 2. You may also come across surprise flash sales happening throughout the Cyber weekend. This deal even includes the MV x Doina collection for the first time and the best-selling Alta Capture collection. If you’re a fan of Kate Middleton’s Siren Wire Green Onyx earrings or Meghan Markle’s Linear Friendship Bracelet – there’s no better time to shop. Monica Vinader has also partnered up with the Clean Oceans Plastic Bank and a climate protection project supporting wind farms to minimise its environmental impact.

( Monica Vinader )

P D Paola 

Spanish jewellery label P D Paola will also have up to 50 per on its entire site. The sale kick starts on November 27 but on Cyber Monday there will be a 15 per cent discount on everything. 


From November 20 to December 1, Swarovski is treating its customers to 20 per cent off site wide and 50 per cent off selected watches.

Soru Jewellery

Expect 30 per cent off everything for the whole Cyber weekend at Sicilian-inspired jewellery label Soru.

( Soru )

Wolf & Gypsy

The ethical jewellery brand Wolf & Gypsy will be offering 25 per cent off its site with the code BF25 from November 22 to December 1.


Fashion jewellery brand Orelia will be getting involved in the Black Friday sale offering 25 per cent off the main range from November 25 to November 30.

( Orelia )


Prepare to add all to basket at Missoma where there will be 25 per cent off everything during the Black Friday sale.


They say diamonds are a girl’s best friend and whether that’s true or not, they’re a failsafe gift option. Beaverbrooks has got you covered with up to 50 per cent off its range of fashion jewellery, engagement rings, wedding rings and men’s jewellery.

( Beaverbrooks )

Liars & Lovers

Step up your jewellery game with 20 per cent off Liars & Lovers from November 23 to 30. This excludes sale.

Source: Evening Standard Business News

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