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Darrell Lea launches its famous liquorice Allsorts like you’ve never seen them before

To celebrate Sydney’s Mardi Gras festivities and support the LGBTI community, Australian confectionery company Darrell Lea has launched a limited-edition Liquorice Allsorts pack.

For the first time, the brand has changed the name of their iconic Liquorice Allsorts product to Darrell Lea Loves Allsorts.

The limited-edition sweets are available in 270g packs priced at $4.40 and can be purchased in February from leading supermarkets and convenience stores. 

While the packaging has changed, the sweet taste of the colourful liquorice treats remains the same. 

Australian confectionery company Darrell Lea has launched a limited-edition Liquorice Allsorts pack (pictured)

Australian confectionery company Darrell Lea has launched a limited-edition Liquorice Allsorts pack (pictured)

Australian confectionery company Darrell Lea has launched a limited-edition Liquorice Allsorts pack (pictured)

For the first time, the brand has changed the name of their iconic Liquorice Allsorts product to Darrell Lea Loves Allsorts

For the first time, the brand has changed the name of their iconic Liquorice Allsorts product to Darrell Lea Loves Allsorts

For the first time, the brand has changed the name of their iconic Liquorice Allsorts product to Darrell Lea Loves Allsorts

Darrell Lea Senior Marketing Manager Aimee Cutajar said: ‘We’re very excited to add a colourful new dimension to our iconic and much-loved Liquorice Allsorts range.

‘As a business we strive to make it better – not just in the products we make but how we impact our community.

‘From supporting farmers in Ghana by purchasing sustainably sourced cocoa, to protecting the rainforests and orangutans by not using palm oil.

‘Now we can help make things a little better closer to home by supporting the wonderful work of QLife.

The limited-edition sweets are available in 270g packs priced at $4.40 and can be purchased in February from leading supermarkets and convenience stores

The limited-edition sweets are available in 270g packs priced at $4.40 and can be purchased in February from leading supermarkets and convenience stores

The limited-edition sweets are available in 270g packs priced at $4.40 and can be purchased in February from leading supermarkets and convenience stores

A percentage from sales of each limited-edition pack will be donated to QLife, a free and anonymous Australia-wide LGBTI phone and webchat service for people who need support on issues including sexuality, identity, gender, bodies, feelings and relationships.

QLife will put the funds raised through sales of Darrell Lea Loves Allsorts to great use.

The money will support expert training so QLife’s amazing volunteers can effectively meet the growing and evolving needs and concerns of the LGBTI community across Australia.

Nicky Bath, CEO of the National LGBTI Health Alliance said, ‘Thank you to each person who purchases one of these limited-edition packs of Allsorts. 

‘QLife is a vital service for so many LGBTI people and the Alliance is proud to work in collaboration with our state-based partner organisations who deliver the QLife service.’

Source: Daily Mail Australia | World News

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