K-Pop boy group Tomorrow X Together, better known as TXT, is (virtually) heading on the road for a new concert tour.
The five-piece boy group, who recently wrapped up the American leg of their world tour “Act: Promise,” have announced their first VR concert tour. Big Hit Music, TXT’s label, and their parent company Hybe have partnered with virtual reality concert company AmazePR for the theater event.
“Hyper Focus” is slated to hit theaters in five US cities, starting in Los Angeles on Aug. 8 before heading to Buena Park, Houston, Chicago and New York City. While the concept of VR is hardly new, a theater tour is somewhat unique.
AmazeVR described the event as “an immersive experience where every fan has front-row seats.” Ticket holders will be able to watch the concert with fellow fans in a theater while each wearing VR headsets. The company says the setup creates a “one-of-a-kind communal fan experience.”
“We have been thinking about how to get closer to our fans, and this VR concert is an opportunity for us to do so,” TXT said in a release. “We hope this experience will be a cherished memory for our fans, just like it was for us to make it.”
The show promises to showcase several of the group’s hits including “Sugar Rush Ride” and “Deja Vu,” which is featured in a teaser trailer for the tour. The trailer shows the group (comprised of members Soobin, Yeonjun, Beomgyu, Taehyun, and HueningKai) in fantasy-adjacent setting on theme with the storyline the group has been weaving throughout their album releases.
Tickets for the concert theater tour went on July 17. The L.A. engagement is expected to run from Aug. 8 – Aug. 21.
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