– Luisaura Alvarez’s journey from being a first-generation college graduate raised by a single mother from the Dominican Republic to a small business owner motivated her to work hard and succeed.
– She believes it is essential to have support and access to resources, especially for young women, Latinas, immigrants, and first-gen children, to achieve their dreams.
– Alvarez’s passion for marketing stems from it being an ever-changing field, and she believes social media is helping content creators and businesses connect with their audience on a personal level, creating a community of Latinas supporting each other across industries.
Full Story
Latinx small business owner Luisaura Alvarez shares her story of perseverance, determination, and the inspiration drawn from her family’s immigration journey. Her passion for marketing and communication led her to establish her company, LA Communications, after freelancing for small businesses. Her family’s sacrifices and her mother’s unwavering support motivated Alvarez to succeed and give back to her community. As a youth mentor and volunteer for various organizations, Alvarez advocates for providing resources and support to young women, especially Latinas, immigrants, and first-generation children, to achieve their dreams.
Alvarez’s journey from pageantry to entrepreneurship was not straightforward, but both worlds contributed to her early development of self-confidence and marketing skills. As a mentor, Alvarez sees the value of pageantry in teaching important skills beyond the classroom environment. Her experience as a businesswoman also taught her to embrace an “ever-changing field” and remain a student, continuously learning and growing.
The impact of social media on entrepreneurship, particularly for first-gen+ Latinx individuals, is significant. Social media connects businesses with their audience, and having a physical location is no longer necessary to operate entirely online. Alvarez believes social media has contributed to the rise of a supportive community of Latinas celebrating and supporting each other’s achievements.
Alvarez’s advice for aspiring Latinx entrepreneurs is to know their worth and value as individuals, believe in themselves and their dreams, work hard, and never give up. Alvarez’s commitment to mentorship and empowering young women to share their voices fosters growth in the next generation. For Alvarez, success means living a fulfilling and balanced life personally and professionally and having a positive impact on the mentees she supports.
In summary, Alvarez’s unique roots inform and inspire her choices and actions. Her journey from pageantry to entrepreneurship demonstrates the importance of perseverance, determination, and self-confidence. Alvarez’s story is a testament to the value of family support, hard work, and mentorship in achieving one’s dreams.
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