Sales executive Oliver Medforth was the first candidate to be fired from the new series of The Apprentice on Thursday night

The Yorkshire businessman was sacked by Lord Alan Sugar after the men’s team suffered a disastrous £506.40 loss. 

The mogul, 76, had tasked the 18 hopefuls with hosting an away day in the Scottish Highlands – but after a batch of dodgy brownies and a welcome drink of water guests were less than impressed. 

It was Oliver who ultimately faced the chop after aid Tim Campbell, 46, revealed clients had requested a 52% refund, bringing the total loss to £506.40. 

Karren Brady revealed the girls won, but their profit margin was only a tiny  £122.43 after 40% of paying customers requested a refund. 

Project manager Virdi Singh Mazaria nominated Ollie and Management Consultant Steve Darken to come back into the boardroom. 

Sales executive Oliver Medforth was the first candidate to be fired from the new series of The Apprentice on Thursday night

Sales executive Oliver Medforth was the first candidate to be fired from the new series of The Apprentice on Thursday night

Sales executive Oliver Medforth was the first candidate to be fired from the new series of The Apprentice on Thursday night

The Yorkshire businessman was sacked by Lord Alan Sugar after the men's team suffered a disastrous £506.40 loss

The Yorkshire businessman was sacked by Lord Alan Sugar after the men's team suffered a disastrous £506.40 loss

The Yorkshire businessman was sacked by Lord Alan Sugar after the men’s team suffered a disastrous £506.40 loss

Seeking advice from his trusted aids, Karren told Lord Sugar of Ollie: ‘When all of your colleagues are asking “what did you do?”, that’s never a good sign in this process. 

Despite the disastrous loss, Lord Sugar decided to give Virdi another chance because he had the bravery to put himself up for PM. 

Delivering Ollie’s parting speech, the business mogusl said: ‘Ollie, I’m sorry to say mate. You’re fire.’ 

Of his axing, the Sales Executive said: ‘I’m disappointed to go out first. It has been a fantastic experience and I wish everyone every bit of luck.’ 

Fans took to X, formerly Twitter, to share their thoughts on if Ollie should have been fired with many saying the fault lay with Virdi’s lack of time-keeping. 

They wrote: ‘The Apprentice is the same every year. Someone messes up to the extremes and doesn’t get fired because someone else didn’t do much. Ollie shouldn’t have been fired. He made a brownie. The PM couldn’t keep track of time and that messed up everything. He also negotiated horribly.’

‘How on earth do all the tasks go so so horribly wrong!!? I’d love to know what goes on behind the scenes, set up to fail’ and ‘Sir Alan Sugar wrong man’s gone there, PM surely has to go.’ 

Fans took to X, formerly Twitter, to share their thoughts on if Ollie should have been fired

Fans took to X, formerly Twitter, to share their thoughts on if Ollie should have been fired

Fans took to X, formerly Twitter, to share their thoughts on if Ollie should have been fired

Of his axing, the Sales Executive said: 'I'm disappointed to go out first. It has been a fantastic experience and I wish everyone every bit of luck'

Of his axing, the Sales Executive said: 'I'm disappointed to go out first. It has been a fantastic experience and I wish everyone every bit of luck'

Of his axing, the Sales Executive said: ‘I’m disappointed to go out first. It has been a fantastic experience and I wish everyone every bit of luck’

Project manager Virdi Singh Mazaria (centre) nominated Ollie and Management Consultant Steve Darken (left) to come back into the boardroom

Project manager Virdi Singh Mazaria (centre) nominated Ollie and Management Consultant Steve Darken (left) to come back into the boardroom

Project manager Virdi Singh Mazaria (centre) nominated Ollie and Management Consultant Steve Darken (left) to come back into the boardroom

It was Oliver who faced the chop after aid Tim Campbell, 46, revealed clients had requested a 52% refund, bringing the total loss to £506.40

It was Oliver who faced the chop after aid Tim Campbell, 46, revealed clients had requested a 52% refund, bringing the total loss to £506.40

It was Oliver who faced the chop after aid Tim Campbell, 46, revealed clients had requested a 52% refund, bringing the total loss to £506.40 

The sales exec appeared to shock himself after forgetting to include the flour while making a batch of brownies for dessert ¿ having to start over again

The sales exec appeared to shock himself after forgetting to include the flour while making a batch of brownies for dessert ¿ having to start over again

The sales exec appeared to shock himself after forgetting to include the flour while making a batch of brownies for dessert – having to start over again

After whittling down thousands of applications and holding countrywide auditions, the mogul was horrified to discover that his latest recruits had made him a financial loss

After whittling down thousands of applications and holding countrywide auditions, the mogul was horrified to discover that his latest recruits had made him a financial loss

After whittling down thousands of applications and holding countrywide auditions, the mogul was horrified to discover that his latest recruits had made him a financial loss 

The 18 candidates were challenged with hosting a luxury away day in the Scottish Highlands but the paying customers are left far from satisfied

The 18 candidates were challenged with hosting a luxury away day in the Scottish Highlands but the paying customers are left far from satisfied

The 18 candidates were challenged with hosting a luxury away day in the Scottish Highlands but the paying customers are left far from satisfied

An embarrassing cockup in the kitchen resulted in one team garnishing fish cakes in sweet crumble instead of breadcrumbs

An embarrassing cockup in the kitchen resulted in one team garnishing fish cakes in sweet crumble instead of breadcrumbs

An embarrassing cockup in the kitchen resulted in one team garnishing fish cakes in sweet crumble instead of breadcrumbs 

During the challenge, an embarrassing cockup in the kitchen resulted in one team garnishing fish cakes in sweet crumble instead of breadcrumbs as the rival group served up cold food 45 minutes after it had left the oven.

The mistakes didn’t go unnoticed by Lord Sugar’s trusted aids Baroness Karren and Tim, who shuddered with pity over the contestant’s shambolic efforts.

Split into men and women’s teams, Karren, who oversaw the females, said the fish cakes were one of the worst things she had ever tasted.

She added: ‘It’s obviously crumble on a fishcake… it is disgusting.’

Lord Sugar, who’s been at the helm of the BBC show for the past 18 years, said the useless display from the candidates is the reason why he doesn’t oversee the tasks himself. 

He said: ‘I will leave that to Karren and Tim… it was a tough one but if I was there, I would probably have had to jump in and do the cooking.’

The billionaire remarked that watching the mistakes from the under pressure contestants unravel was like ‘seeing your mother in law drive your Ferrari over a cliff.’

There were even more failings in the kitchen from the men, who despite being led by pie company owner Phil Turner, served up stone cold sausages.

Sales executive Oliver appeared to shock himself after forgetting to include the flour while making a batch of brownies for dessert – having to start over again.

Instead of their ‘welcome drink’ being a glass of bubbles, they gave guests tap water.

And time overran during the abseiling part of the task to such an extent that project manager Virdi left his paying customers with just four minutes to enjoy a half hour long Scottish country dance lesson – because they had to get the train home.

Karren said seeing the candidates make mistakes is one of the reasons viewers love to watch the show and entrepreneurs even learn what to avoid when running their own businesses

Karren said seeing the candidates make mistakes is one of the reasons viewers love to watch the show and entrepreneurs even learn what to avoid when running their own businesses

Karren said seeing the candidates make mistakes is one of the reasons viewers love to watch the show and entrepreneurs even learn what to avoid when running their own businesses

Contestants including yoga company owner Onyeka Nweze, Maura Rath, Noor Bouziane, Raj Chohan and Sam Saadet (top row L-R) are competing for Lord Sugar's £250,000 investment

Contestants including yoga company owner Onyeka Nweze, Maura Rath, Noor Bouziane, Raj Chohan and Sam Saadet (top row L-R) are competing for Lord Sugar's £250,000 investment

Contestants including yoga company owner Onyeka Nweze, Maura Rath, Noor Bouziane, Raj Chohan and Sam Saadet (top row L-R) are competing for Lord Sugar’s £250,000 investment

The most mortifying moment of the show’s first episode came from recruitment director Jack Davies who had the audacity to ask disgruntled guests for a ‘tip’, which went down like a lead balloon. 

But Karren said seeing the candidates make mistakes is one of the reasons viewers love to watch the show – and entrepreneurs even learn what to avoid when running their own businesses. 

She said: ‘There’s no script in this show and everything that unfolds, unfolds, it’s authentic, it’s real.

‘Lots of people watch this show to see what to do in business and what not to do. As it unfolds, the viewers see it… there are no retakes.’

Once Lord Sugar has plucked out the weak from the strong contestants, they begin to thrive and finally put money in the bank.

Karren revealed this year’s crop earn the ‘greatest win in terms of value’ as they manage to impress the boss, who’s giving away £250,000 of his own money to the winner.

She said: ‘I’m talking millions… so some of them really come shining to the top.’

The Apprentice continues at 9pm on Thursdays on BBC One and iPlayer 

THE APPRENTICE 2024: MEET THE CANDIDATES

Amina Khan

Occupation: Pharmacist and Business Owner

Location: Ilford

Amina has been a qualified pharmacist for over a decade, in which time she has created a successful skincare and supplements business.  

Flo Edwards

Occupation: Recruitment Consultant

Location: London

Flo revealed that she started her own consultancy, making her ready to tackle Lord Sugar. 

Foluso Falade

Occupation: Project Manager

Location: Manchester

Foluso brands herself the ‘Mary Poppins of business’ and revealed that her aim is to run the first Social Enterprise to win Lord Sugar’s investment.

Maura Rath

Occupation: Owner, Yoga Company

Location: Wexford

Maura is taking the edge as a yoga teacher into her appearance. 

Noor Bouziane

Occupation: Owner, Jewellery Company

Location: Liverpool

Ambitious owner of a premium jewellery company Noor professed that she will generate a wealth of cash for Lord Sugar thanks to the unique nature of her business. 

Onyeka Nweze

Occupation: Chartered Company Secretary

Location: London

Onyeka revealed her plan is to be the first tech business investment made by Lord Sugar in eighteen series.

Rachel Woolford

Occupation: Boutique Fitness Studio Owner

Location: Leeds

Business-minded from a very young age, Rachel has plenty of experience managing her work independently. As well as her hard work in the office, she also shares her fitness triumphs on social media including running the New York Marathon in 2019. 

Raj Chohan

Occupation: Mortgage Broker

Location: Leamington Spa

Raj admits that while she is a grafter, she is determined to have fun while working – as illustrated on her fun-filled Instagram account. A self-confessed ‘dog with a bone’ when meeting her targets, she wants to hit a gap in the market and will do whatever it takes for success.

Sam Saadet

Occupation: Pre and Post Natal Fitness Coach

Location: Essex

Sam revealed her friends call her a real Del Boy for being ‘part-wheeler dealer’ as well as her eye for a bargain. An online fitness coach with a focus on mums and mums-to-be, she’s hoping to prove her business brain to Lord Sugar.

 Dr. Asif Munaf

Occupation: Owner, Wellness Brand

Location: Sheffield

Asif boldly describes himself as ‘Beauty, brains, body and business’ on his CV. The qualified doctor’s business plan focuses on vitamins and supplements.

Jack Davies

Occupation: Recruitment Director

Location: Bristol

As well as his work as a recruitment director, Jack also acts as a food reviewer, meaning he is ready with diverse knowledge and skills for challenges.

Oliver Medforth

Occupation: Sales Executive

Location: Yorkshire

Oliver’s background in selling at markets has him looking forward to the famous sales tasks. He is often seen plugging his wares on social media – particularly his gin range. 

Paul Bowen

Occupation: Director, Pie Company

Location: Lancashire

One of two pie company experts entering the process, Paul prides his business on big name clients such as Manchester City Football Club.

Dr. Paul Midha

Occupation: Owner, Dental Group

Location: Leeds

Paul started his practice using every resource he had. Used to extensive learning from studying as a dentist, Paul is set on Lord Sugar’s investment and all that he can teach him about the world of business.

Phil Turner

Occupation: Owner, Pie Company

Location: Bognor Regis

Phil was awarded ‘Supreme Pie Champion’ in 2020 for his family-owned pie business, which dates back to the 1930s. He’s hoping to prove himself to Lord Sugar and start making him some real dough.

Steve Darken

Occupation: Management Consultant

Location: London

Steve claims that he shares Lord Sugar’s sharp mind and sense of humour. Consulting for ‘some of the biggest companies in the world’, he’s ready to take on the boardroom.

Tre Lowe

Occupation: Music & Wellness Entrepreneur

Location: London

Tre has had his previous tastes of fame, including in the UK garage band named Architechs. His Instagram account is a who’s who of the showbiz world, including snaps with Simon Cowell and Emily Ratajkowski. 

Virdi Singh Mazaria

Occupation: Music Producer

Location: Leicester

DJ Virdi wants to introduce Lord Sugar to world he’s yet to invest in – music. His life is certainly filled with luxury as he shares frequent snaps on flash holidays and in front of pricey motors. 

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