Someone saw an opportunity to do business by redesigning the garment that has become an indispensable accessory during the pandemic.
December 1, 2020 2 min read
One of the main measures to curb infections during the COVID-19 pandemic is the use of face masks. Since it is now an indispensable accessory, someone decided to give it a fun twist and created the “guayabocas”, a mask inspired by the typical guayaberas of Yucatan, Mexico.
Currently there are many options for those who want to combine the mask with their outfit. There are the most basic disposable ones, the artisan ones made by hand and there are even those designed by luxury firms.
In this scenario, the Yucatecan brand Guayaberas Chui Chen designed its own version based on the traditional men’s camisole and named it “guayabocas.”
The guayabera is a type of short-sleeved shirt, known for its four pockets and two rows of tucks. It began to be used at the end of the 19th century and is part of the clothing and culture in the states of Yucatán and Veracruz.
The guayabera masks are made of linen or cotton, have a surgical filter and are washable. Their price is only 40 Mexican pesos and they handle shipments throughout the country.
Source: Entrepreneur News Colony | Business News