Princes Foods Group has struck a big deal to start packing the popular Capri-Sun juice pouches in the UK in a move which will create jobs in Yorkshire.
Princes, which is located in the Royal Liver Building in Liverpool, has made a deal with the German group Capri- Sun Group Holding AG. They will produce over 250m pouches every year at the Princes factory in Bradford.
This comes after Capri-Sun decided to handle sales and production themselves. They used to work closely with Coca-Cola Europacific Partners (CCEP).
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Four production lines will be moved from CCEP to Princes Bradford, creating up to 60 jobs there.
Production will begin in the autumn and all lines will be fully working by spring 2025. As part of this change, Princes has already started offering storage and delivery services to Capri-Sun, reports Business Live.
Bradford is the group’s biggest soft drinks site in the UK and already employs some 400 people across eight production lines. It makes fizzy drinks, concentrated squashes and ready-to-drink products both for its own brands and for other well-known companies.
Capri-Sun, the popular children’s drink, will now come in two different types: 200ml pouches with paper straws and 330ml pouches with a screw cap. The company is also making its pouches recyclable and adding tethered caps to the 330ml versions.
This is all part of Capri-Sun’s goal to become the UK’s most eco-friendly kids’ soft drink brand.
(Image: Princes)
Capri-Sun Group Holding AG, which owns Capri-Sun, is a private company owned by Hans-Peter Wild. Since launching in 1969, Capri-Sun has become “the top kids drink brand worldwide”, selling over 6 billion pouches in more than 100 countries each year.
Andy Hargraves, who is in charge of drinks at Princes, said: “We’re incredibly excited to be bringing Capri-Sun pouches to Bradford the new UK home of this iconic and much-loved brand. Establishing this partnership is a significant milestone in the continued growth of our drinks business, creating around 50-60 new job opportunities in the local area. Princes is looking forward to partnering with Capri-Sun to support their ambitions now, and in the future.”
Stefan Seiss from Capri-Sun Group Holding AG, shared: “We are very excited to go into this collaboration between Princes and Capri-Sun. Over the last months the supply chain and engineering departments were working very closely together to prepare the transition of the production lines into the Bradford site. It is great to see that the expertise and the positive attitude on both sides will deliver a new production setup to fulfil the demand and the quality to support the growth of Capri-Sun in Great Britain.”
Princes is one of the biggest food and drink groups in the UK. They make their own brands like Princes tinned fish, Jucee squash, Olivio olive oil, and Crosse and Blackwell soups.
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