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Seafolly launches its final sale after it entered into voluntary administration due to the pandemic

Seafolly has launched a 70 per cent off sale on a range of clothing after the swimwear brand announced it was going into administration and cutting 120 staff.

The huge discount has been offered on over 80 items including women’s swimwear, skirts, jumpsuits, handbags and bathing suits for kids.

The promotion is marked as the ‘final sale’ with no returns or exchanges offered on the range of bargains.

Swimwear brand Seafolly has launched a 70 per cent off sale after it announced the company announced it entering voluntary administration and cutting over 120 staff on Monday

Swimwear brand Seafolly has launched a 70 per cent off sale after it announced the company announced it entering voluntary administration and cutting over 120 staff on Monday

Swimwear brand Seafolly has launched a 70 per cent off sale after it announced the company announced it entering voluntary administration and cutting over 120 staff on Monday

The promotion is marked as the 'final sale' with no returns or exchanges offered on the range of bargains

The promotion is marked as the 'final sale' with no returns or exchanges offered on the range of bargains

The promotion is marked as the ‘final sale’ with no returns or exchanges offered on the range of bargains

Items such as a stylish $200 one piece bathing suit are now slashed to $59.99 after the discount.

While the Lurex yarn dye stripe skirt and the Tilda Tie Jumpsuit has had more than $100 slashed off the price for a $45 bargain.

Cheaper items such as a floral patterned hat is selling for only $12 while a beaded crochet bag will only cost you $21. 

On Monday, Seafolly announced it was the latest fashion brand to be placed into voluntary administration due to the global pandemic. 

Scott Langdon and Rahul Goyal from KordaMentha Restructuring were appointed as administrators of the fashion brand on Monday. 

‘Seafolly made the appointment because of the crippling financial impact of the COVID-19 pandemic,’ a statement from KordamMentha said.

Items such as a stylish $200 one piece bathing suit are now slashed to $59.99 after the discount

Items such as a stylish $200 one piece bathing suit are now slashed to $59.99 after the discount

The Tilda Tie Jumpsuit has had more than $100 slashed off the price so you can pick it up for $45

The Tilda Tie Jumpsuit has had more than $100 slashed off the price so you can pick it up for $45

Items such as a stylish $200 one piece bathing suit are now slashed to $59.99 after the discount while the the Tilda Tie Jumpsuit has been discounted to $45

Cheaper items such as a floral patterned hat is selling for only $12

Cheaper items such as a floral patterned hat is selling for only $12

The beaded crochet bag has been heavily discounted and will only cost you $21

The beaded crochet bag has been heavily discounted and will only cost you $21

Cheaper items such as a floral patterned hat is selling for only $12 while a beaded crochet bag will only cost you $21

Mr Langdon said the company will operate as usual while the business is assessed but up to 120 staff are at risk of losing their jobs.

‘All Seafolly gift cards and the popular Beach Club Rewards points will continue to be redeemable at all Seafolly stores,’ Mr Langdon said. 

‘We encourage all loyal Seafolly customers to come to the retail stores and redeem their Beach Club Rewards, plus earn more points.’ 

Iconic swimwear brand Seafolly has become the latest fashion brand to go into voluntary administration on Monday, saying the coronavirus pandemic is to blame

Iconic swimwear brand Seafolly has become the latest fashion brand to go into voluntary administration on Monday, saying the coronavirus pandemic is to blame

Iconic swimwear brand Seafolly has become the latest fashion brand to go into voluntary administration on Monday, saying the coronavirus pandemic is to blame

KordaMentha has plans to sell the business immediately and is urging anyone interested to contact them.

‘Given the quality of the brand and its reputation, there will inevitably be a high level of interest in purchasing the business’, Mr Langdon said. 

The women’s beachwear fashion brand has been operating since 1975 and has 44 stores across the country with 120 staff.

Seafolly also has 12 stores overseas and was once believed to be the most well-known swimwear brand in Australia.

Administrators cited the 'crippling financial impact of COVID-19 pandemic' as the reason for the move. Pictured: Models wearing the brand's swimwear

Administrators cited the 'crippling financial impact of COVID-19 pandemic' as the reason for the move. Pictured: Models wearing the brand's swimwear

Administrators cited the ‘crippling financial impact of COVID-19 pandemic’ as the reason for the move. Pictured: Models wearing the brand’s swimwear

Mr Langdon said the company will operate as usual while the business is assessed but up to 120 staff are at risk of losing their jobs (pictured: Model Jessica Hart (front) in Seafolly)

Mr Langdon said the company will operate as usual while the business is assessed but up to 120 staff are at risk of losing their jobs (pictured: Model Jessica Hart (front) in Seafolly)

Mr Langdon said the company will operate as usual while the business is assessed but up to 120 staff are at risk of losing their jobs (pictured: Model Jessica Hart (front) in Seafolly)

Last week, department store Myer cut 90 head office roles, representing around one per cent of its total workforce following the coronavirus downturn.

Team members across management, business support and administration were made redundant and more than 45 employees were redeployed to new positions.

The retailer was forced to close its doors and send 10,000 staff members home during the coronavirus lockdowns in late March and April. 

Scott Langdon and Rahul Goyal from KordaMentha Restructuring were appointed as administrators of the fashion brand on Monday

Scott Langdon and Rahul Goyal from KordaMentha Restructuring were appointed as administrators of the fashion brand on Monday

Scott Langdon and Rahul Goyal from KordaMentha Restructuring were appointed as administrators of the fashion brand on Monday

Before the pandemic hit, stagnant wage growth was already weighing on the retail sector and a number of long-standing traders had already gone bust.

Harris Scarfe was forced to close its doors in December 2019, after 169 years selling homewares, bedding and linen to Australians.

The closure of its 66 stores before Christmas resulted in 1800 job losses nationwide.

In January, Australian clothing giant Jeanswest went into voluntary administration, leaving almost 1,000 workers at 146 stores in limbo.

The iconic jewellery retailer Wallace Bishop also warned auditors it may go under in 2020 due to financial strain, putting the jobs of 500 staff at 50 stores in jeopardy. 

Source: Daily Mail australia

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