Daily Mail Sport has reached one million followers on TikTok, cementing its place as the most followed UK sport newspaper account on the social media platform.
Since the channel’s launch in 2023, fans cannot get enough of the fun, serious and sometimes bizarre stories from the world of sport.
With over 50 million likes and more than 730 million video views, there is a new, younger audience engaging with Mail-branded content.
The video-sharing platform is increasingly being used by 18 to 24-year-olds to keep up to date with current affairs, with one in 10 using TikTok as a source of news in the UK.
From R9 picking his best ever XI and the hit podcast It’s All Kicking Off to our Guess the Fighter Series, millions of people across the world are enjoying Mail Sport videos.
Since it’s launch in 2023, Daily Mail Sport’s page has reached one million followers on TikTok
From Ronaldo picking his best ever XI to our hit podcast It’s All Kicking Off, millions of people across the world are enjoying Mail Sport videos
And it’s not just football fans that are catered for with rugby, F1, darts and everything in between all extensively covered by the Mail’s team of award-winning journalists and content creators.
Mail’s global publisher of sport, Lee Clayton said: ‘This is a fantastic achievement and all down to the brilliant work from the team. By drawing on our talented journalists we have created entertaining content for a new audience.
‘Since we launched Mail Sport on TikTok, we have grown rapidly and, with the end of the Premier League and Champions League to come, as well as the possibility of Euros glory in the summer, we expect even bigger numbers in this space.’
Mail Sport’s Social Content Manager, Ben Wiley said: ‘I am extremely proud to reach 1,000,000 followers and at how far we have come in just over a year.
‘We started as two and now have a team of six working to make Mail Sport TikTok engaging, vibrant, news breaking and the No 1 sports newspaper on the platform. Here’s to the next million!’
Mail Sport TikTok lead, Josh Hartley said: ‘This is a huge achievement for the team.
‘Hitting the one million follower milestone further strengthens us as the No 1 sports newspaper on TikTok, a title we’ve achieved in just over a year through our endless innovation to deliver reactive news that resonates with our audience.’
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