50 Cent wouldn’t be stepping into Diddy’s old shoes even if he wanted to as there’s reportedly no offer from Diageo on the table. While he fanned the flames by sharing Media Take Out’s speculative article on X, formerly Twitter, TMZ claimed that its “sources connected” to Ciroc don’t even have the rapper on their shortlist of new ambassadors. In fact, there might not even be a shortlist at all! And even if there was a deal, it’s unlikely that 50 Cent would consider it, given how he’s focused on growing his own alcohol empire — he said it so himself. “I Own my brands I wouldn’t be an ambassador for Ciroc, I haven’t seen anybody drinking that s**t lately it’s over. LOL,” he said in another tweet before plugging his own brands, Branson Cognac and Le Chemin Du Roi
This isn’t even the first time that 50 Cent dissed Ciroc publicly. When he was still in partnership with Effen vodka, Ciroc’s direct competitor, he threw shade at the brand for being, in his opinion, subpar. “Puff’s is not even vodka. It’s grapes [and] says ‘made with vodka,’ you know what I’m saying?” he said in an appearance on the “Drink Champs” podcast. “[Effen] is made from wheat from Holland and distilled five times so it’s a lot less sugar, it’s the right way. And then later when you have a headache because you finished your full bottle of Ciroc… I told you I was smarter.”
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