First impressions matter a lot when it comes to the people you’re pitching to! You might have worked day and night to curate a pitch deck that’s perfected its persuasive prowess. However, if its design is not appealing, you will still be just halfway there!
Investors love it when they don’t need to work hard through challenging designs to understand the content.
From understanding your story to creating a visually stunning presentation, professional pitch deck design services can help you create a pitch deck that resonates with investors. We’ll walk you through the ins and outs of professional pitch deck design and how to make the most of your efforts to optimize your effect in this article.
The Creative Process: Bringing Ideas to Life
As a designer, you’ll first need to understand the visual language you aim for, ensuring they can create a deck that translates all the information you want in the most easy-to-understand and attractive way.
- You’ll look into your brand’s previous work – the colors, patterns, and design language that works best for your brand.
- You then understand the narrative you’re trying to convey and work on the deck accordingly. Once the core message is clear, it becomes easy for the designer to create stunning visuals that make the narrative convincing.
Designing for Impact: Crafting Memorable Openings
The beginning of your professional pitch deck design has to have a great hook, meaning it has to pique the investor’s curiosity. Ensuring that they’re eager to know what’s ahead.
Begin with basic data before moving on to more complex visualizations. After that, you should focus on providing some background and explanation for the data you gathered.
To convince investors that you have a firm grasp on how your organization operates, your commentary should constantly back up and clarify your statistics. In other words, the analysis and figures show how well-versed you are in the industry. In turn, this supports the problem-solution argument you’ve made.
Investor Psychology: Influencing Decisions through Design
Understanding investor psychology is not as complicated as it sounds. You have to focus on simplifying information, providing complete clarity, emphasizing positive facts, and making the design appear professional with visual content.
- The pitch deck designer understands the key points that need to be highlighted and makes sure they stand out in design.
- Graphs, diagrams, and charts are a designer’s best friends! They will simplify information for investors and make it appear professional.
Iterative Design: Refine and Shine!
Iterative design is an approach for developing products and procedures that rely on repeated rounds of prototyping, testing, analysis, and refinement. Modifications and improvements are made based on data collected from testing the latest version of a design. These five steps can be repeated as many times as needed.
- Iteration – 1 includes:
- Planning and Requirements
- Analysis and Design
- Iteration – 2 includes:
- Implementation
- Iteration – 3 includes:
- Testing
- Evaluation and Review
Pitch Deck Distribution: Optimizing for Email and Print
The devil is in the details, and so are your chances of getting approval from the investors. Little things like having prints of the deck on each investor’s table as you’re presenting make it seem like you go the extra mile!
Investors might be so impressed by your deck that they might want to share it ahead of time and ask you to email the deck on the spot. In contrast, not having it optimized for the email and print format can make you look unprofessional.
Designing Beyond PowerPoint: Exploring Alternative Platforms
Powerpoint has been considered a powerful design tool for decades now. However, it is not a gold standard when it comes to designing pitch decks. With the advent of Canva and AI designing platforms, you have access to cool new features that can make your deck’s design appear futuristic and speak about your brand’s vision!
You can also view pitch deck examples of these new sites and platforms. These resources will help you understand which would work best for your professional pitch deck.
Trying out different new pitch deck design platforms is the key to making your deck stand out!
Conclusion
Capture your audience’s attention and leave a lasting impression with our meticulously crafted and visually stunning presentation designs. Elevate your presentations from good to the best presentation your investors have ever seen! Check out some fantastic pitch deck examples at Waveup to ace your sales pitch.
Which strategies pique your interest the most? Share your thoughts in the comments below.
Disclosure: If we like a product or service, we might refer them to our readers via an affiliate link, which means we may receive a referral commission from the sale if you buy the product that we recommended, read more about that in our affiliate disclosure.
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