Lylle Breier has been promoted to executive vp of marketing partnerships and special events at the Walt Disney Co.
In the newly created role, the Disney veteran will play a key role spanning global marketing campaigns and enterprise corporate functions that are central to the company’s growth strategies. Breier will continue to report directly to Asad Ayaz, who serves as both chief brand officer for TWDC and president of marketing at Walt Disney Studios and Disney+.
She’ll be responsible for driving all marketing partnerships for feature films and streaming releases, as well as multi-platform brand campaigns, creative content production, event sponsorships and product placement for Disney Live Action, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios/Marvel Entertainment, Lucasfilm, 20th Century Studios and Disney+.
Breier will also be responsible for special events, including premieres, stunts, stage presentations, and fan conventions.
“Whether securing multi-platform partnerships or pulling off large-scale events across the globe, Lylle has been at the center of some the industry’s most elaborate, memorable and successful programs,” said Ayaz said in a statement.
Added Breier, “I’m incredibly grateful for the fans who inspire us to push new boundaries, and the leadership team – Bob Iger, Alan Bergman,and Asad Ayaz – who continually support and champion our efforts.”
Most recently, Breier served as senior vp of global marketing partnerships, promotions, synergy and special events. She has been involved in launching some of the movie studio’s most important franchises through innovative partnerships, glitzy world premieres and groundbreaking promotional events. And she has coordinated the conglomerate’s participation at fan celebrations such as Star Wars Celebration, D23 Expo and San Diego Comic-Con.
Breier first joined Disney as an undergraduate intern at Buena Vista Pictures while at UCLA. She is a member of the Academy of Motion Picture Arts and Sciences, the Television Academy, BAFTA and Women in Film. She also serves on the board of My Friend’s Place , Southern California’s largest homeless shelter for youth.
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