Woolworths has taken the extraordinary step of stripping its shelves of vegetables, fruit and pantry items to show what supermarkets would look like if bees became extinct.
The supermarket giant’s store in Neutral Bay in Sydney’s lower north shore this week removed all products that rely on pollination to show the importance of bees and other insects when it comes to Australia’s food supply.
Without them fruits and vegetables including avocado, apples, cucumbers, pumpkins, rockmelons, blueberries, zucchini, macadamias, kiwi fruit would become scarce, Woolworths says.
The same goes for pantry staples like coffee beans, muesli, cereal, almonds, fruit juices, fruit based jams, canola oil and sunflower seeds.
Woolworths stripped shelves of pantry items to show what the store would like like without the bee population
The supermarket giant’s store in Neutral Bay in Sydney’s lower north shore this week removed all products that rely on pollination to show the importance of bees and other insects when it comes to Australia’s food supply
Some 65 per cent of Australian horticultural and agricultural crops require honey bees in order to pollinate, amounting to more than $14 billion of food each year.
‘As the Fresh Food People, we’re passionate about providing millions of Australians access to the fresh food they love most,’ Woolworths Chief Marketing Officer Andrew Hicks said.
‘What many people don’t realise is how much of our food supply relies directly on pollinating bees.
‘Our goal here is to start a conversation in Australian homes about what a supermarket without bees would look like and how their impact goes far beyond just fruit and vegetables.
‘However, if we take small actions to support bees and pollination today, we can create a better tomorrow and prevent this from becoming a reality.’
Two customers walk past empty fruit and vegetable aisles as Woolworths
Everyday pantry items would also be affected by the bees and lack of pollination
Woolworths wants to bring attention to the importance of bees and pollination to Ausrtalia’s food supply
The initiative coincides with the supermarket’s Discovery Garden, where 21 of the 24 seedlings attract bees and encourage pollination.
Chair of the Australian Honey Bee Industry Council Trevor Weatherhead said the country’s agriculture and crops are still at risk due to bushfires, droughts and floods.
‘It is vital for both honey production and pollination of our Australian agriculture and food crops that bee health is maintained,’ he said.
‘With the ongoing drought and the impact of the bush fires it is now more critical than ever for beekeepers to have access to national parks and forests to help provide adequate floral resources.
‘We can all play a part in bee health by considering the trees and plants in our own backyards that provide this necessary nectar and pollen for ‘Healthy bees – Healthy people’.’
List of products removed from shelves
Nuts (Almonds, Walnuts, Cashews, Macadamia, Peanuts, Pecans)
Spreads (Peanut Butter, Almond Butter and more)
Source: Daily Mail Australia | World News