In 2023, Aura’s net worth is $2 Million. In this article, we will learn about Aura Bora Net Worth: What happened to Aura Bora after Shark Tank?
Despite the high mortality rate for brands in the beverage industry, the founders of Aura Bora were not discouraged from pitching their business on Shark Tank. The Sharks of the show are known for typically not getting excited by beverage brands, but Aura Bora still saw potential in their product.
The Sharks were not impressed with Kevin O’Leary’s offer, as he’s known for his harsh royalty deals. However, the entrepreneurs were able to avoid disappointment thanks to Robert Herjavec’s intervention. Find out how they were saved from a miserable outcome.
How Much is Aura Bora Net Worth?
Aura’s net worth in 2023 Is $2 Million. Aura Bora is a San Francisco-based beverage company that produces herbal, sugar-free, zero-calorie, and plant-based sparkling water.
Aura Bora sparkling water is a beverage made with natural extracts of herbs, fruits, and flowers. It is available in five flavors, including Cactus Rose, Lemon Grass Coconut, Peppermint Watermelon, Lavender Cucumber, and Basil Berry. On Amazon, it is sold for $30 per 12-pack. The drink costs $0.57 to make, and distributors purchase it at $1.15 per can, with a 50% margin. h a 50% margin.
Aura Bora is a sparkling water drink that utilizes natural extracts from flowers, fruits, and herbs. It comes in five different flavors, which include Peppermint Watermelon, Lemon Grass Coconut, Lavender Cucumber, Cactus Rose, and Basil Berry.
During their pitch to the Sharks, Aura Bora reported that despite the challenges brought by the COVID-19 pandemic, they were able to earn $200,000 in sales since their launch in January 2020.
They also revealed that they are in talks with big-box retailers, and if successful, they are anticipating a sales target of $3.5 million for 2021. This impressive figure could easily surpass the net worth valuation of $1.3 million made by Herjavec.
How did Aura Bora Begin?
Paul Voge, the founder of Aura Bora, developed a fondness for sparkling water as a child when his family avoided soda. Despite not being a fan of plain water, he loved the carbonation which made it more exciting.
Paul, who works in finance, used to consume eight cans of sparkling water at work. However, he decided to purchase a SodaStream machine for his home with his wife. Together, they experimented with various flavors by incorporating fresh herbs and fruits.
Paul and Maddie Voge started Aura Bora in January 2020, after experimenting with different flavors at home. They marketed their brand on Instagram and canned the first 1,000 bottles themselves.
Aura Bora Promote on Shark Tank
Paul and Maddie Voge, a husband and wife duo, presented their beverage company, Aura Bora, on Shark Tank. They asked for a $150,000 investment in exchange for a 5% stake in their company. During their pitch, they acknowledged the competitive nature of the sparkling water industry and emphasized that their brand stands out due to its unique and all-natural flavors.
Shark Kevin O’Leary expressed his thoughts on another beverage company appearing on Shark Tank, acknowledging the bravery it takes to present such a product. He challenged the Voges to provide him with a glimmer of hope that their company could secure distribution.
The founders of a beverage company, Paul and Jana Voge, are in discussions with the two largest natural food distribution companies in the US. They have raised $700,000 for their company and currently own 74% of it. As a result, they are not enthusiastic about sacrificing a significant amount of equity for a deal. The Voges seem to be taking the situation in stride. At the time of filming, Aura Bora was available in 488 stores and on Amazon.
What were the Sharks’ suggestions for Aura Bora?
Despite impressing the Sharks with their unique flavors, attractive packaging, and great evidence of sell-through, Aura Bora only received offers from two Sharks for a partnership. Sharks Lori Greiner, Mark Cuban, and guest Shark Daniel Lubetzky all declined the opportunity for different reasons.
The Sharks were not interested in the product or the niche market, and they believed that the brand would face significant hurdles to compete with other brands for expansion. Despite impressing the Sharks with their unique flavors, attractive packaging, and great evidence of sell-through, Aura Bora only received offers from two Sharks for a partnership.
Sharks Lori Greiner, Mark Cuban, and guest Shark Daniel Lubetzky all declined the opportunity for different reasons. The Sharks were not interested in the product or the niche market, and they believed that the brand would face significant hurdles to compete with other brands for expansion.
Kevin O’Leary, who initially had a negative view of the success of startup beverage companies, has changed his mind. He expressed his desire to add a beverage to his portfolio and made an offer of $150,000 with a 5-cent royalty per can until he doubled his investment, in exchange for 5% equity.
During a pitch on Shark Tank, Kevin O’Leary made a weak offer which prompted laughter from the other Sharks. Robert Herjavec suggested that it would be better for the brand to wait before going national and offered $150,000 for a 12% stake in Aura Bora, praising the product’s uniqueness and potential for success.
Aura Bora has experienced a surge in online orders following their successful appearance on Shark Tank. While stocks on Amazon are running low, the company’s website is still able to accommodate the increased demand.
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