– New York-based art collective MSCHF has debuted oversized, mid-calf “Big Red Boots” that have gained attention on TikTok, Twitter and Instagram for their quirky, cartoonish design.
– Celebrities such as Janelle Monáe, Lil Wayne and Rich the Kid have been seen wearing the $350 shoes.
– The Big Red Boots are made of EVA, the same bouncy, rubbery material as Crocs, and will be available to purchase on Feb. 16.
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MSCHF, a New York-based art collective, recently introduced their Big Red Boots, which quickly took the fashion world by storm. The quirky, cartoonish design resembled the Japanese manga character Astro Boy and Nickelodeon’s Dora the Explorer, making them a hit on TikTok, Twitter, and Instagram. The oversized, mid-calf shoes, made of bouncy, rubbery material, have been a favorite among celebrities and influencers, including Janelle Monáe, Lil Wayne, and Wisdom Kaye.
MSCHF, known for its unique and bizarre designs, described the Big Red Boots as “cartoon boots for a Cool 3D World.” The boots are part of the continued blending of virtual and IRL aesthetics, with designers chasing supernormal stimuli. The shoes, made of EVA, the same material as Crocs, will be available to shop on February 16 at 11 a.m. EST.
The shoes are drawing attention not just for their design but also for their marketing strategy. MSCHF’s products are intended to be viral, and the Big Red Boots are no exception. The company creates anticipation by rolling out its products, generating demand and hype online. MSCHF is known for pushing the boundaries and the aesthetic Overton Window, continuing to stretch towards the unreal.
The Big Red Boots demonstrate the expectation of unreality in the current world of social media, where half of the sneakers seen are renderings. MSCHF’s designs symbolize a baseline of unreality as virtual and IRL aesthetics become blurred. The trend shows no sign of slowing, and the Big Red Boots are at the forefront of the movement, attracting those seeking the unusual and the trending in fashion.
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