UX research covers all user interactions with a product. It can be like marketing, the product, social networks, etc. Sites with relevant UX can bring in more money, as experience has shown that profits can increase by 400%. Therefore, UX research is very important because the success and profitability of the product depend on it.
What is UX Research, and Why is it Important?
UX research is the foundation that is done to create UX design. The study is necessary to describe the future user. The study contains the following factors:
- User profiles – demographic data and general data identities;
- The problem is formulated based on what needs are at the moment. The needs and desires of consumers are also taken into account;
- Competitors are identified;
- Understanding the size of the market;
- Ideas are proposed or rejected at the design stage.
UX research agencies use different methods of designing and finding information about potential users. Companies will use different search methods for each niche, but most often, all methods are based on scientific or psychological methods. UX research is important for anyone who will use or develop apps. There is some understanding of what exactly should happen. If there are difficulties or doubts in the development, UX research will help solve these issues.
If the product is based on UX research, it is much easier to develop applications because there will be a keen understanding of the concept and the problem that this application needs to close. For users, this will allow them to understand better what kind of problem the application closes, as well as what the general functionality of the application is. Business representatives get a specific plan for what exactly the application will do and whether it will be cost-effective. Investors can only gain an understanding of profitability by evaluating all the risks. Then investors will decide whether to invest in the project.
Types of UX Research
There are two main methods in UX research. The analysis is carried out both quantitatively and qualitatively. Understanding that different approaches will give approximately the same result is important.
Quantitative and Qualitative Research
The first variant will describe the result with specific data, and researchers will combine the general analysis and the result.
- Quantitative research is transmitted in dry numbers, which is done to evaluate the profitability and decide on the rationality of the development. Data is often transmitted in graphs or charts, and standard forecasting methods are used (for example, analysis methods as in science). For example, data can come from various surveys, forms, or A/B tests. Software product development is based on this data.
- Qualitative research does not present an opportunity for the analysis of specific data. The results are descriptive. Such studies are needed to determine and evaluate causal relationships. Interviews, observations, and usability tests can be used.
These two types of research make it possible to complete the research. Without quantitative analysis, it will be impossible to find out about the program’s profitability, and without qualitative analysis, how to make this program.
Attitude vs. Behavioral Research
These studies are needed to understand the beliefs and actions of users because there can be quite a big difference between actions and words.
- Attitude research allows you to evaluate what users think about, their opinion, and their attitude toward the product. Staff can implement it with the help of surveys, focus tests, and more.
- The study of behavior evaluates external changes in behavior (facial expressions, gestures, emotions). Staff can research through eye-tracking tests, ethnographic studies, usability studies, and A/B tests.
The 5 Steps to Conducting UX Research
Regardless of which method is used, research will always be based on these five steps.
- Define research goals, and understand what your users should be and their needs.
- Build hypotheses, and with the help of hypotheses, it will be possible to conduct research in a more narrowly focused way. Staff must test each hypothesis.
- Choose the methods you will use. Based on what results you want to get.
- Conducting a study based on the method you have chosen, the results will vary. Collecting data about users, their preferences, and their needs is necessary.
- Data analysis is important in understanding which hypothesis was true and which was false. At this stage, you need to make a plan for improving the product based on the data obtained (user experience).
How to Conduct UX Research Process Properly?
Software product development services use UX Research at every development stage, allowing you to adjust the product to get better results. But still, it is better to conduct UX research at the beginning since it is necessary to decide about the launch of the project and how the project will look. There is four basic product UX designs.
- Find out about potential users and the problem that will be closed by the project. This stage is needed to understand what users are missing and what to pay attention to when developing.
- Research—this stage already consists of a deeper analysis of the existing problem and the search for solutions.
- Testing—this stage can take a lot of time, as testing is one of the most important stages. But you can use the services of a software testing company, which will be able to test quickly enough, affecting the release of the application.
- Expectation analysis—this stage focuses on analyzing user feedback. Most often, users will give those tips that should be used in development.
Conclusion
UX research is an important development stage that can affect the profitability of a project. Analysis can be carried out in several ways, which will capture user data. UX research is carried out at an early stage to understand how profitable the project will be and whether it makes sense to carry out the next stages of development. It is on UX research that UX design is based, which is the basis of the code.
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