Caitlin Clark is raking in some hefty paychecks thanks to the Name, Image, Likeness (NIL) deals she’s inked with various companies. Her fellow collegiate basketball star Angel Reese is also making bank by taking advantage of her ability to accept sponsorship offers. One of the companies she’s working with is the beauty brand Mielle Organics. Clark’s On3 portfolio of business deals doesn’t yet include any cosmetics, haircare or skincare companies, but the makeup she sported in an ad for State Farm received a ton of feedback from fans.

Clark is dressed for game day in the ad, which also stars Miami Heat forward Jimmy Butler and retired Indiana Pacers great Reggie Butler. Clark’s hair is pulled back and she looks ready to ball, but the dark eye makeup, lipstick, and contour on her face are not something her fans are used to seeing when she plays. This was evident on X, formerly known as Twitter. “Whoever did Caitlin Clark’s makeup for that State Farm commercial should be sued!” one critic wrote. “Why didn’t State Farm just let Caitlin Clark look normal in that commercial? That makeup is too much and it’s weird,” read another tweet.

But there was someone who did like seeing Clark sporting a different look in the commercial: her teammate Gabbie Marshall. On X, sports journalist Chad Leistikow quoted Marshall as saying, “I like when she has her makeup all done and her hair all done.”

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Nicki

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