Following weeks of gossip about what happened to Kate Middleton after she announced that she had undergone major surgery, her PR team seemed to anticipate the possibility that her cancer news would spark a new slew of rampant rumors. “One strength of the announcement is its clarity and transparency while keeping the message controlled by Kate and her team,” communications exec Amy Prenner told Nicki Swift.
In the video, Kate keeps her message concise but lays out exactly how her cancer diagnosis was tied to her abdominal surgery and shares that she has recently started “preventive chemotherapy.” Knowing that she’s dealing with the side effects of such an aggressive form of treatment just might put a stop to questions about why she hasn’t returned to work. “This proactive approach can help to mitigate speculation and provide reassurance to concerned individuals, including supporters and the media,” Prenner said.
According to the PR expert, Kate also did herself a big favor by sharing how difficult her medical journey has been, not just for herself but for her family. “Her candidness about her initial reaction and the steps she and Prince William have taken to manage the situation humanizes her experience and fosters a sense of empathy among her loyal watchers,” Prenner stated. And after being the butt of so many social media jokes and memes, Kate would surely appreciate a little sympathy.
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Nicki
