The Jardiance commercial gets Deanna Colón recognized, along with TV appearances, but her videos on social media likely garner the most attention. Posting under the name DeannaBombChica on TikTok and Instagram, she is one of those TikTok stars people want to be friends with. “I’ve had people shout out to me, ‘I watched Go Fork Your Self on TikTok!'” Colón told John Conenna during her YouTube interview. “I’m in the security line, bright red blushing.” Unlike her commercial work, Colón looks very much like her real-life self in the cooking videos. She is animated while describing the technique she uses and opens with the catchphrase: “Go fork yourself!”

Besides the cooking videos on social media, Colón also gives a behind-the-scenes look at her relationship with her husband. In February, she posted about the couple’s travels to Fiji. “Some people football, we Fiji! Dodged Vegas & hopped a jet to chase one of our wildest dreams,” she wrote.

While the singer and celebrity chef keeps it positive on social media, she endured an outpouring of negativity when her Jardiance commercial aired. “You really get how hated and despised overweight people are if you check out the comments under my Jardiance video,” Colón told The Washington Post in October 2023. “We’re focused on how people look instead of how people make other people feel,” she added. Colón did not let the negativity derail her and instead focused on the positive.

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