It’s no secret that businesses must keep their marketing materials up-to-date to stay competitive. But many companies don’t realize that this also includes their brochures. Here are 13 reasons why you should update your brochure regularly:
Things to Update Regularly
1. New products or services
Make sure you add new products or services since your last brochure was printed, it’s important to update your information. This will ensure that potential customers are aware of what you have to offer, and it will also help to differentiate you from your competitors.
2. Revised pricing or specials
If your prices or specials have changed since your brochure was printed, it’s important to update that information as well. This will ensure that your current and potential customers are aware of the latest deals you’re offering.
3. New contact information
If your contact information has changed since your last brochure was printed, be sure to update it in your new brochure. This will make it easier for potential customers to reach out to you.
4. Updated branding
If your branding has changed since your last brochure was printed, be sure to update it in your new brochure. This will ensure that your branding is consistent across all of your marketing materials.
5. New fonts or colors
If you’ve changed your fonts or colors since your last brochure was printed, be sure to update them in your new brochure. This will ensure that your brochure looks current and up-to-date.
6. New photos or graphics
If you’ve added new photos or graphics since your last brochure was printed, be sure to include them in your new brochure. This will help to showcase your latest work.
7. New copy or content
If you’ve revised any of your copy or content since your last brochure was printed, be sure to update it in your new brochure. This will ensure that your information is current and accurate.
8. Updated contact information
If your contact information has changed since your last brochure was printed, be sure to update it in your new brochure to help customers reach out to you easily.
9. New website address
If you’ve launched a new website since your last brochure was printed, be sure to include your new website address in your new brochure to find out more about your new business.
10. Updated mailing address
If your mailing address has changed since your last brochure was printed, be sure to update it in your new brochure. This will ensure that your current and potential customers can easily send you mail.
11. New social media accounts
If you’ve started using new social media accounts since your last brochure was printed, be sure to include them in your new brochure.
12. New promotional offers
If you’re running any new promotional offers since your last brochure was printed, be sure to include them in your new brochure. This will help to increase awareness of your offers.
13. New contact person
If you’ve hired a new contact person since your last brochure was printed, be sure to include their information in your new brochure. This will make it easier for potential customers to get in touch with you.
Tips To Make Brochures Appealing
When it comes to creating an effective brochure, there are a few things you can do to make it more appealing:
1. Use a professional design template
When creating your brochure, you must use a professional design template to ensure that your brochure looks clean, appealing, and professional.
Check out Venngage—a free infographic maker that offers various brochure templates for everyone. Here are some brochure examples from their website!
2. Use high-quality photos and graphics
To make your brochure more appealing, be sure to use high-quality photos and graphics. This will help to make your brochure look more professional and polished.
3. Use clear and concise copy
To ensure that your brochure is easy to read, be sure to use a clear and concise copy.
4. Use an engaging headline
To help grab your potential customer’s attention, be sure to use an engaging headline. This will help to persuade them to read further into your brochure.
5. Use a catchy slogan
If you have a catchy slogan, be sure to include it in your brochure to let customers know what it stands for.
6. Use a call to action
In order to encourage your potential customers to take action, be sure to include a call to action. This will tell them what you want them to do and how they can do it.
7. Make it easy to contact you
Be sure to include your contact information in an easy-to-find location on your brochure for customers to get in touch with you.
8. Make it easy to download your brochure
Be sure to include a link to where potential customers can download your brochure. This will make it easier for them to access your information.
9. Use an interesting and eye-catching design
When it comes to creating an effective brochure, it’s important to use an interesting and eye-catching design. This will help to grab your potential customer’s attention and persuade them to learn more about your business.
Final Thoughts
Creating an effective brochure can be a great way to promote your business. By using the tips above, you can create a brochure that is appealing and easy to understand. Be sure to include all of the relevant information about your business, and make it easy for potential customers to contact you. With a well-designed brochure, you can increase awareness of your business and attract new customers. Check out this online brochure maker by clicking here!
Disclosure: If we like a product or service, we might refer them to our readers via an affiliate link, which means we may receive a referral commission from the sale if you buy the product that we recommended, read more about that in our affiliate disclosure.
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