Technological advancement has forced all sectors to have decent mobile apps that can offer the full range of services. This growth has been fuelled by the availability of powerful smartphones and tablets that can handle big apps with complex operations. Consequently, you can find millions of applications in various app stores that are built for diverse purposes. With such competition, developers have to employ utmost precision in app development and launching to be successful.
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The mobile app development phases are usually long, tedious, and intense. It all begins with market research and development, where the developers seek to find the existing gaps in the market. They try to understand the target audience and create exactly what they want. At this point, the developers must define their unique selling proposition and establish their main selling points. Let us take a look at the mobile launch checklist.
1. Beta Testing
This is the process of validating the app under development by testing on potential clients. The beta testers are chosen from a group of gamers who can give objective feedback on the fundamental aspects of the application. The key issues to focus on include the following:
- General Issues (can be concerns, suggestions, and complaints on diverse matters);
- Design;
- Performance Matters (low uptime, slow load time, bugs).
You can observe closely how the beta testers interact with the app and try out the key features of it. It is also important to focus on the newest features and check how they interact with them. The feedback obtained in this process should be used to make modifications that will positively impact the probabilities of success. Since it is impossible to please everyone, it is crucial to analyze each feedback and how costly it would be to implement before considering it. Some issues can be dealt with after the launch once more people give feedback.
2. App Store Preparation & Submission
The main stores are the Google Play Store and the Apple Store since Android and iOS phones are the most popular worldwide. App Store preparation involves the creation of attractive visuals and a great description with the right keywords for SEO optimization. Most of the stores have a list of things that you must provide to get enlisted. They include the following:
- Title and description,
- Product category,
- Icon,
- Pricing Info,
- Screenshots and preview videos (often optional),
- Contacts,
- Privacy Policy.
You will need to open a developer account to start these processes, though it could come at a cost. Even though these are the main categories, various stores have diverse standards and requirements. Some allow you to provide a short and a long description of the application. They also state the icon size, the number of screenshots, and the format. The steps and requirements are essentially the same regardless of the store.
Once everything is in order, you can make your submission and wait for the store to review it. You can also choose when it should be launched after the review.
3. App Store Optimization (ASO)
You aim to get maximum visibility once the application is launched. You can optimize your listing by using the right keywords that will improve your app’s position in search results. It is similar to SEO in the other industries. It simply involves thorough research of the common keywords and prioritization to know the ones to use to reach the target market. Do not repeat the same word. Instead, use the main keyword and its variations. You can also employ other strategies for ASO based on user feedback.
4. Launching
When ready, all these steps should build up to a successful launch at the right time and in the best possible ways. You can organize events and promos to ensure that it reaches the biggest population. Always remember to prioritize your pre-existing community and beta testers when launching since they can refer other clients to your mobile app.
Social media is also quite vibrant, so it offers the perfect avenue for marketing your mobile app. You can use Twitter, Instagram, Facebook, and all the other platforms that will reach your target market. If you can afford it, engage influencers who will push traffic towards your application. It is also crucial to set up analytics to help track the performance of your app. They help to monitor vital parameters like user retention, conversions, user spending patterns, and more.
5. Post-Launch Optimization
In the beginning, you should monitor the analytics and use client feedback to make modifications that will improve your success rates. You can also employ other strategies to reach more people and keep the loyal players. Monitoring and evaluation will help to abandon what is not working and enhance the impactful elements.
6. App Updates
The developers usually continue to work even after launching mobile apps. Based on the user feedback and other analytics, you could release improvements in the form of updates. They could come in the form of enhancements, introduction of new features, bug fixes, and so much more. Also, communicate with your users when making updates. Arouse their curiosities by describing the update so that they can be interested.
7. Build Loyalty
Finally, success can only be achieved if you develop a community of loyal clients who will follow you. Also, you are not planning to develop a single product. Once you start developing applications, chances are that you will create more in the future. Hence, it is important to keep engaging your community and maintaining their loyalty.
These are seven mobile app launch steps that will lead to success. It starts with Beta Testing and ends with the development of a loyal community to maintain success. This checklist will certainly help to lead to a successful launch process.
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