Instead of wearing Hawkeye yellow on “SNL,” Caitlyn Clark sported a black letterman jacket with white trim and an “N” patch. The letter confused some viewers because it looked like the Nebraska Cornhuskers’ logo. However, sports photographer Bri Lewerke tweeted that the coat was a Nike design that retails for $550. Clark earned some hefty paychecks during her college career through name, image, and likeness (NIL) deals, and Nike was one of her biggest sponsors.
Fans will likely see similar promotional fashion statements from Clark once she goes pro. There’s been some chatter about Clark getting humbled when she joins the WNBA, but her endorsement deals aren’t going anywhere. The brands she works with could change, however. Her deal with Nike was set to expire when her college career ended, so the company will have to compete with other brands to convince Clark to keep wearing its famous swoop. “She’ll be regarded as one of the greatest gets of all time for the brand that gets her,” a shoe company exec told The Athletic. She may follow in the footsteps of other athletes by collaborating with a brand on her own line of merch, and she’s already made one custom creation for “Weekend Update” co-anchor Michael Che.
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