Manchester United have confirmed that Snapdragon will be their new front-of-shirt sponsor for the 2024/25 season.
United have agreed to terminate their existing deal with TeamViewer at the end of the current campaign, despite inking a five-year deal with the German company in March 2021.
Their place on the front of United‘s shirts will be taken by Snapdragon, a brand of processing chips made by Qualcomm Technologies.
Qualcomm became a global partner of United in August 2022 with a deal centred around the Snapdragon brand. The initial agreement was focused on creating fan experiences as well as improving Old Trafford’s mobile connectivity.
However, further talks with the company have seen Qualcomm agree to become United’s new front-of-shirt sponsor beginning next season.
The Snapdragon name and logo will feature on all of United’s kits across the men’s and women’s teams.
TeamViewer will remain on the shirts until the end of the campaign before transitioning into an alternative sponsorship deal to see out the remaining two years of their contract with United.
There is no mention of the fee paid by Qualcomm to secure a place on United’s shirts, although reports suggested the Red Devils were looking for somewhere close to £60m per year.
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